It used to be that if you had an online business, your website was the equivalent of a shopping window. Now, this holds even true if you have a brick-and-mortar store.
You probably heard about the 80/20 rule or Pareto principle before. And just like in a physical store, not all are created equal. Some shelves, or in our case pages, are more critical than others. 20% of your efforts will bring in the results, while 80% are just there for filler or, worse, as a distraction to your readers.
So how do you apply this to your website? Which pages are more important than others? And to which pages should you pay the MOST attention to get the quickest and best results for your business?
Before we look at the individual pages, let’s first get yourself in the proper mindset to test and evaluate the current content on these pages and make you understand how you can improve them.